Search Engine Marketing

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Siteastic Group

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Search Engine Marketing (SEM)

GETTING YOUR BUSINESS TO SHOW IN search engine RESULTS PAGES (SERP) IS JUST A PART OF what we do

 

search, get found

Search Engine Marketing is the method of getting traffic or visibility on search engines. This is accomplished by two methods:
(1) Through free Search Engine Optimized Listings (Organic)
(2) Through paid search advertising such as Google Pay Per Click.

Each are different however they are very much related in the overall scheme of search enging marketing and getting found and listed by search engines, getting traffic to your website or simply showing up highly on a search engine results page (SERP).

SEM AND BUSINESS

So what does Search Engine Marketing (SEM) really means to a business, business owner or a in-house marketing professional who wants to get his company high up on search engine results pages. It means first establishing a content rich and well designed responsive website, setting up social media sites, optimizing all your content and participating in some form of pay per click advertising. There are other items as well but this the gist to get a solid start.

Why is it important? Well if the vast number of users searching for search marketing, seo and salesyour services can't find your business they are then finding your competitors business website instead. This means you are losing out on any chance of getting that prospect as a customer or simply just losing money. At Siteastic Group our mission is to put all the necessary components in place and perform all the necessary steps to enable your website to get found by prospects searching for your services.

measure and manage

We accomplish this by creating optimal search engine friendly websites and web pages along with applying just the right amount of relevant keywords, phrases, images, videos, and related content specific to your business, industry, products or services - we make you visible to search engines so your business get found and you get calls.

Once we've made your web presence visible to search engines we evaluate, review, adjust, optimize, add/subtract to buid up your business presence so you get and stay visible. We also work with you to develop regular content updates and additions to keep your website fresh, relevant and ready for more search engine visits.

We firmly believe on the web you cannot manage what you can't measure so we utilize Google Analytics and other specialized analytic tools to dig and analyze the who, when and where visitors to your site are coming from...

MONITOR AND UNDERSTAND

The goal is to monitor and understand how your website pages are performing and take steps to optimize the ones that are underperforming while further enhancing the ones that are. We will know what is working and what is not and we will know where to apply your effors for optimum results. This is a tedious and ongoing process that is a part of the search engine marketing / optimization process. In order to be successful at search engine marketing, each website, its content, links, social sites, backlinks and other criterias must be well developed, optimized and relevant - this is a part of any successful search engine marketing initiative and this is what we do at Siteastic.

Components of search engine marketing

social media icons for marketingSearch Engine Marketing includes Pay-Per-Click (PPC), Search Engine Optimization (SEO), kewywords, key phrases, analysis, campaign, optimization, marketing, advertising, branding, strategy, research, reporting, social media. Though PPC is not a requirement, it should be a viable part of the combination that can be used to support and enhance the results of the overall campaign. the ads (or sponsored links) which appear at the top and right hand side of a search results pages. Each time someone clicks an ad, that sponsor pay the search engines.

At Siteastic, we can implement a Pay-Per-Click ad campaign using Google AdWords as a part of an overall strategy either at the onset, or later on as a means of pinpointing targeted areas and keywords.

Our process are in line with these basic steps:

  • 1. We assess the competitors online marketing
  • 2. We set up an ad campaign with Google
  • 3. We develop text ad specific to your topic, keywords and market
  • 4. Your ads appear on Google in specific searches, timess and positions
  • 5. We track and monitor performance, interaction and feedback

 

With Google AdWords you are charged only when your ad is clicked, not when your ad is displayed. We can help you decide if PPC marketing is a good option for you as part of your marketing initiatives and budget.

 

Search engine results page (SERP)

search engine results page on google

Getting your business highly rank and listed on the search engine results page (SERP) is critical to any marketing strategy and success. The image above is an example of an advertisers organic listings in a Google search results page. Obtaining such results are a result of relevant content, keywords and other optimazation strategies required by the serarch engines in order to garner such results.

Search Engine Marketing, relevant content and Search Engine Optimization all work together as methods which are essential to increasing a website visibility in search engine results. At Siteastic we perform and manage all of the steps (see below) necessary for your business to achieve high page rankings in search results along with all the measuring and monitoring needed to maintain success along the way.

Essential parts of our search engine marketing

  • Competitive Analysis
  • Well Designed Responsive Website
  • Optimized Relative Content
  • Optimized Pictures and Videos
  • Social Media Presence
  • Blogs
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